Our people make us different – energetic about supporting and challenging our clients in equal measure. We’re passionate about making a measurable impact in all we do. Our unique culture and approach deliver enduring results, true to each client’s specific situation. We’ll always do the right thing by our clients, our people and our communities.
We have a collaborative working style that emphasizes teamwork, trust and tolerance for diverging opinions.
We believe in demonstrating a “one team” attitude with a sharp focus on winning and achieving results.
We have an unswerving commitment to always do right by our clients ,people and community.
We create for the consumer We dig deep into human nature and use and use the universal insights to engage the consumer
Brand Development Because the consumer is emotionally driven, we grow your brand not only in sales but in character.
What do you want to achieve and by when?
What’s the main hindrance?
How can we tap into the consumer’s heart to unlock the issue?
What do we want the consumer to DO after interacting with your communication?
Whether you need an annual communication plan, exploring longer-term functional objectives or designing particular initiatives, we’ve got you covered.
The objectives are SMART – Specific, Measurable, Attainable, Relevant and Time-bound.
The purpose of a creative and advertising strategy is to set the foundation for business growth, and can be considered in three core steps: Research, Creativity and Strategic Planning.
A creative and advertising strategy is essential to any marketing plan – especially for the launch of a new product service or a rebrand of the same. Our strategy is to understand the businesses’ Needs and Goals.
Then we Create A Roadmap for the communication. What’s Happening around you? We need to understand the market, the competitors and other factors which directly impact on the brand’s performance. Then we tell Tell A Story about this product, service or campaign.
This is where we Influence Behavior and turn spectators to consumers, crowds into voters and passive listeners into actively engaged campaigners A creative and advertising strategy builds success. In the interest of long-term brand success, it’s important to set a stable foundation and not take short cuts.
It’s not always directly measurable, but a sharp creative and advertising strategy is evident along every brand touch point, and can set the tone for messaging, design and marketing for years to come.
A media/digital strategy is a plan of action that helps brands reach their target audience and by reaching their target audience they improve their overall conversion rate. When trying to capture the attention of a niche market, it’s important to know the exact demographic and what will get their attention in the most eﬀective way.
Identify Your Target Market The demographics of a brand’s target audience should be taken into consideration. For example, marketing through mobile apps and social media would be more eﬀective for reaching the youth demographic than print and traditional media would be.
Importance of Measurable Objectives One thing to keep in mind during the strategy process is the brand’s overall marketing objectives and goals. They need to be measurable and specific with realistic goals – with a time aspect that creates a sense of the ability to measure and draft a workable timeline.
Determine Your Marketing Budget In our media strategy, we consider your marketing budget. Without a budget, it is possible to throw money at a problem without seeing a clear solution. However, having a set budget encourages a keener look into each tactic and more creativity in problem-solving.
A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics.” What is a “public” exactly?
A public, in PR terms, is anyone who ever has or ever will form an opinion about the client. Depending on the nature of the client’s work, these publics could include clients, potential clients, voters, members of the local community, members of the media, students, parents of students, online fans groups, foreign citizens – the list is endless. Companies and non-profit organizations host events to promote an idea, a cause, or a project that is important to the organization and its target audience.
Events can range from educational seminars and networking gatherings to celebrations and elaborate galas for fundraising. Public relations – through traditional and new channels – can eﬀectively generate ticket sales and attendance, secure sponsors and advertisers, create a buzz of excitement and public awareness, and encourage media to attend and/or cover the event.
Before you launch a PR blitz though, think about your goals and objectives for the event and the target audiences you want to reach.
PRINT PRODUCTION – Some of the processes we undertake in print production process include page layout, typography, illustration, photography, color separations and preparing a print-ready final artwork/file which would be given to a printing press. During this stage, you will be required to review the artwork and approve the final art before it is considered complete and ready to be handed over for printing. These include anything from a business card to a billboard, magazines, reports, vehicle branding, apparel branding, stationery, etc.
AUDIO VISUAL PRODUCTION – Pre-Production Scripting & Storyboard – The phase of a project is where all the planning takes place before the camera rolls or mics are turned on. Whether its measured in minutes, hours or days, this planning phase sets the overall vision of the project.
Pre-production – also includes working out the shoot location and casting. Production Production begins once the footage/audio is recorded. This process will capture all the scenes and information captured in the pre-production process. During the production process you will work out the lighting requirements, framing and composition, music beds, and jingles. Post-Production The post production process begins after all the footage has been captured. Graphics can be added along with images, music, colour correction and special eﬀects.
A good place to start when establishing a web strategy is to know some of the questions you would like the strategy to answer. Some of this should be left open to the process.
Define the process Decide on the rules of the game before you start playing.
Sit-downs with stakeholders Now it is time to collect information and input from everybody that is working with the web. That could include web editors, marketing, product managers and management.
Set scope for the strategy It is important to be specific in the scope for the web strategy document.
Create an outline for the web strategy This helps as an overview of the structure in the document and as a place where we put all the questions we would like to address: Executive Summary, Scope, Goals, Web organization, Coordination with marketing and sales, Content strategy, Common tools, Improvement through testing, Technical development and support, Security, Privacy.
Over time, we have been privileged to work on some of Kenya’s finest brands. The experience of the journey from the initial brief from client to the
final product the world sees is always an exciting and challenging project.
Ultimately, when a client is satisfied, we naturally feel elated and challenged to go even higher. Here are a few of the jobs that have made us who we are….
Alice is a media, marketing and advertising specialist, working as a seasoned professional with years of experience in media and digital planning. Her key focus has been working with multinational and regional brands as well as offering notable advise on numerous public and private enterprises on winning media strategies and systems.
Alice oversees; the strategic audit process and formulation of plans as well as their execution and monitoring. She is in charge of negotiating for best buying rates with media houses, analyzing media consumption surveys and building insights into the strategy.
Alice is versatile, an idealist and a skilled negotiator sure to get you the best value for every coin spent.
She has been in the advertising industry for over five years, with notable experience as an Account Manager, she has handled key diverse brands, such as STANLIB Kenya, East African Portland Cement, Golden Africa Kenya Limited and The Nairobi Hospital, to name a few.
Joana carries a vast experience of launching new products into the market, understanding consumer purchasing habbits, establishing communication gaps and various competitive landscapes.
Joana is very hardworking, determined and diplomatic when need be.
Eric has years of experience in establishing brand awareness, having been part of some of the top-notch advertising agencies in Kenya. He has worked on some of the most visible brands like National Bank, Orange, Wrigley’s, Sameer Africa, Brookside, EADB, KWS, KTB, KLB, Fay, just to name a few.
His main passion however, is to bring budding brands into the consumer’s hearts and to develop novel concepts that speak to end user’s goals.
Edwin is a hands-on, proactive handler of his docket. He ensures the agency meets deadlines and delivers quality work to clients. He heads Production and Traffic team to ensure agency work flows seamlessly.
Paul has over 8 year’s cumulative experience in research business development, project management
and planning, project implementation and reporting. He has been involved in various national and multi
country research projects designs, data collection and instruments design for development partner
clients in areas of social and enterprise development, agriculture and livelihoods. Some of the clients
whom he handled multicounty projects include the World Bank, DATASSIST Inc Canada and AGRA.
Paul has actively participated in coordinating business development and research projects and multiple
research surveys in the sub Saharan Africa region including Somaliland, Somalia, Malawi, Uganda,
Tanzania, Zambia, Rwanda, DRC, Nigeria, Namibia, Sudan, South Sudan, Burkina Faso, Ghana, Botswana,
Zimbabwe, Mali and Angola.
She is a journalist and a client service officer. Having worked with different Agencies on the same competencies, Eunice is experienced and dynamic in achieving organizational objectives and observing organizational culture for the best output.