Kenjam Media

Who We Are

Our People Values

Our ValuesOur people make us different – energetic about supporting and challenging our clients in equal measure. We’re passionate about making a measurable impact in all we do. Our unique culture and approach deliver enduring results, true to each client’s specific situation. We’ll always do the right thing by our clients, our people and our communities.

OUR TEAM

We have a collaborative working style that emphasizes teamwork, trust and tolerance for diverging opinions.

LEADERSHIP

We believe in demonstrating a “one team” attitude with a sharp focus on winning and achieving results.

TRUE NORTH

We have an unswerving commitment to always do right by our clients ,people and community.

Approach & Capabilities

Our Approach

We create for the consumer We dig deep into human nature and use and use the universal insights to engage the consumer

Creativity + Truth = Engaged Consumer

Brand Development Because the consumer is emotionally driven, we grow your brand not only in sales but in character. Equity Text

Finding the Spark

Our Spark

OBJECTIVE

What do you want to achieve and by when?

ISSUE

What’s the main hindrance?

INSIGHT

How can we tap into the consumer’s heart to unlock the issue?

CHALLENGE

What do we want the consumer to DO after interacting with your communication?

 

Our Services

Our Services

Whether you need an annual communication plan, exploring longer-term functional objectives or designing particular initiatives, we’ve got you covered.

  • Map the present situation
  • Talk to key stakeholders
  • State future vision
  • Prioritize vision elements
  • Develop actionable objectives

The objectives are SMART – Specific, Measurable, Attainable, Relevant and Time-bound.

  • Develop and prioritize potential strategies and tactics
  • Define metrics, timelines and responsibilities
  • Develop strategic and tactical plans
  • Implementation and beyond

 

The purpose of a creative and advertising strategy is to set the foundation for business growth, and can be considered in three core steps: Research, Creativity and Strategic Planning.

A creative and advertising strategy is essential to any marketing plan – especially for the launch of a new product service or a rebrand of the same. Our strategy is to understand the businesses’ Needs and Goals.

Then we Create A Roadmap for the communication. What’s Happening around you? We need to understand the market, the competitors and other factors which directly impact on the brand’s performance. Then we tell Tell A Story about this product, service or campaign.

This is where we Influence Behavior and turn spectators to consumers, crowds into voters and passive listeners into actively engaged campaigners A creative and advertising strategy builds success. In the interest of long-term brand success, it’s important to set a stable foundation and not take short cuts.

It’s not always directly measurable, but a sharp creative and advertising strategy is evident along every brand touch point, and can set the tone for messaging, design and marketing for years to come.

A media/digital strategy is a plan of action that helps brands reach their target audience and by reaching their target audience they improve their overall conversion rate. When trying to capture the attention of a niche market, it’s important to know the exact demographic and what will get their attention in the most effective way.

Identify Your Target Market The demographics of a brand’s target audience should be taken into consideration. For example, marketing through mobile apps and social media would be more effective for reaching the youth demographic than print and traditional media would be.

Importance of Measurable Objectives One thing to keep in mind during the strategy process is the brand’s overall marketing objectives and goals. They need to be measurable and specific with realistic goals – with a time aspect that creates a sense of the ability to measure and draft a workable timeline.

Determine Your Marketing Budget In our media strategy, we consider your marketing budget. Without a budget, it is possible to throw money at a problem without seeing a clear solution. However, having a set budget encourages a keener look into each tactic and more creativity in problem-solving.

A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics.” What is a “public” exactly?

A public, in PR terms, is anyone who ever has or ever will form an opinion about the client. Depending on the nature of the client’s work, these publics could include clients, potential clients, voters, members of the local community, members of the media, students, parents of students, online fans groups, foreign citizens – the list is endless. Companies and non-profit organizations host events to promote an idea, a cause, or a project that is important to the organization and its target audience.

Events can range from educational seminars and networking gatherings to celebrations and elaborate galas for fundraising. Public relations – through traditional and new channels – can effectively generate ticket sales and attendance, secure sponsors and advertisers, create a buzz of excitement and public awareness, and encourage media to attend and/or cover the event.

Before you launch a PR blitz though, think about your goals and objectives for the event and the target audiences you want to reach.

PRINT PRODUCTION – Some of the processes we undertake in print production process include page layout, typography, illustration, photography, color separations and preparing a print-ready final artwork/file which would be given to a printing press. During this stage, you will be required to review the artwork and approve the final art before it is considered complete and ready to be handed over for printing. These include anything from a business card to a billboard, magazines, reports, vehicle branding, apparel branding, stationery, etc.

AUDIO VISUAL PRODUCTION – Pre-Production Scripting & Storyboard – The phase of a project is where all the planning takes place before the camera rolls or mics are turned on. Whether its measured in minutes, hours or days, this planning phase sets the overall vision of the project.

Pre-production – also includes working out the shoot location and casting. Production Production begins once the footage/audio is recorded. This process will capture all the scenes and information captured in the pre-production process. During the production process you will work out the lighting requirements, framing and composition, music beds, and jingles. Post-Production The post production process begins after all the footage has been captured. Graphics can be added along with images, music, colour correction and special effects.

A good place to start when establishing a web strategy is to know some of the questions you would like the strategy to answer. Some of this should be left open to the process.

Define the process Decide on the rules of the game before you start playing.

Sit-downs with stakeholders Now it is time to collect information and input from everybody that is working with the web. That could include web editors, marketing, product managers and management.

Set scope for the strategy It is important to be specific in the scope for the web strategy document.

Create an outline for the web strategy This helps as an overview of the structure in the document and as a place where we put all the questions we would like to address: Executive Summary, Scope, Goals, Web organization, Coordination with marketing and sales, Content strategy, Common tools, Improvement through testing, Technical development and support, Security, Privacy.

Portfolio

Over time, we have been privileged to work on some of Kenya’s finest brands. The experience of the journey from the initial brief from client to the

final product the world sees is always an exciting and challenging project.

Ultimately, when a client is satisfied, we naturally feel elated and challenged to go even higher. Here are a few of the jobs that have made us who we are….

KIMC Alumni Association
Achieve Solutions
Garden City Mall
Fratelly Energy
Fine Accounting Services
Emerald Security Services
Juja City Mall
Meru Slopes Hotel
Trendsetter Management Consult
StatPack Industries
Prime House Interiors
Mukurweini Wakulima Dairy

OUR TEAM

    Alice Media & Marketing Director

      Joana Consulting Client Service Director

        Eric Creative Director

          Edwin Production Manager

            Paul Market Research Associate

              Eunice Account Executive

              HAPPY CLIENTS

              CONTACT US

              B3, Kindaruma Business Centre, Kindaruma/Menelik Road Junction

              Comments? Compliments? Criticism? We value your esteemed feedback. Drop us a note and we will get back to you in a jiffy!

              CALL US

              Tel: +254 771 855167

              EMAIL

              admin@kenjammedia.co.ke

              ADDRESS

              P.O. Box 69370-00400, Nairobi